Nouchi Yang

Info



Think Small is Minnesota’s leading nonprofit organization dedicated to providing early childhood education to children 0-5 and supporting those who help along the way.



They were looking to expand their reach, which meant they needed to create cohesive messaging and narrative around all facets and divisions of the organization—from serving and educating providers to connecting parents with resources and informing public policy and advocacy. Their long-term goal is to be the country’s number one resource for early childhood education.

The objective was to create a single, consistent brand that captured the complexity of the nonprofit. Messaging consolidation and standardization led to a refreshed brand identity including company vision, and outlined the target audience bases succinctly. From that, the full rebrand and campaign launch was created and produced to prove that Think Small was ready for the national stage.

My ContributionResearch
Logo suite
Color Palette
Typography
Illustration
Email Design
Postcard Design









































Created at Agency SquidAccount Director: Brent Marmo
Strategic Planning Director: Miles Marmo
Creative Director & Designer: Tanya Jacobson
Designer & Illustrator: Petra Lee




Portfolio

Mighty Pop
Think Small
Libby Wines
Malee’s Kitchen
Beans & Barley
Schrute Farms