Nouchi Yang

Info



Mighty Pop was developed to take advantage of the growing trend of functional sodas, but fit a market gap of holistic gut health.




Beliv Brands, Latin America’s largest consumer goods company, wanted to make a big impact in the US market. Their entry started with the acquisition of brands: Oca All Natural Energy Drink and Big Easy Kombucha. These were moderately successful but they set out to create a product that would be more impactful, unique and anchored in American trends.

With the better-for-you category growing at a rapid pace, Beliv saw an opportunity to take on the functional soda boom that was beginning to take shape. With category leaders like Olipop and Poppi, competition wasn’t as daunting as the more established energy drink and kombucha markets. Their goal was to create a product that could compete on flavor but deliver better functional attributes than the existing market offered.

My ContributionCompetitor Research
Campaign Visuals
Illustration
Photography Art Direction






































Created at Agency SquidExecutive Account Director: Brent Marmo
Executive Creative Director: Miles Marmo
Creative Director/Lead Designer: Tanya Jacobson
Designer: Nouchi Yang
Photographer & Editor: Braden Schlegel
Models: Petra Lee & Noah Lawrence-Holder


Portfolio

Mighty Pop
Think Small
Libby Wines
Malee’s Kitchen
Beans & Barley
Schrute Farms