Hanuman is a Thai restaurant
Reimagining what Schrute Farms could be in real life, this rustic but elevated visual identity was created to embody what Dwight had envisioned for his business: a B&B that catered to guests with the utmost quality and care while maintaining and sharing the heritage (and quirks) passed down from those who ran the farm before him.
Keeping the uniqueness of Schrute Farms alive while giving the brand a much-needed facelift was the main goal. High-quality photography focusing on the vast property and animals, premium typefaces that felt higher end but still expressed the simplicity of farm life, and beautifully rustic illustrations all help wrap up a brand identity that invites guests to enjoy the eccentric, historic, and rare experience that is Schrute Farms.
Color Palette
Typography
Business Cards
Website Landing Page