Nouchi Yang

Info

Since 2014, Beans & Barley has been a staple in Los Angeles’ café scene, built on a foundation of quality and authenticity. With a dedication to using the finest ingredients—sourced locally whenever possible—the bakery prides itself on crafting fresh, handmade offerings daily. Their guiding principle, “Quality ingredients, premium taste,” defines both their menu and their commitment to excellence.



A brand identity was needed that reflected their high-quality artisan drinks, foods, and services. To achieve that, custom illustrations were hand-drawn specifically for Beans & Barley. Hands are also specifically included in a lot of the brand photography to further indicate the handmade quality.

Since Beans & Barley is a fast-growing business with plans to expand in the near future, the identity also had to be one that easily translated to all different kinds of branding collateral and assets. Because of that, a full responsive logo suite was designed so branding could be kept consistent no matter where it was used.

DeliverablesLogo Suite
Color Palette
Typography
Illustrations
Business Card
Menu
Packaging
Merch
Brand Collateral

























Portfolio

Mighty Pop
Think Small
Libby Wines
Malee’s Kitchen
Beans & Barley
Schrute Farms